Blar i NHH Brage på forfatter "Vinnik, Viktoriia"
-
User adoption of mobile applications : extension of UTAUT2 model
Vinnik, Viktoriia (Master thesis, 2017)The purpose of the following research is to build the holistic model that predicts the consumer adoption mechanism for the third-party mobile applications. The research model for this study is based on the Unified Theory ...